Super Practical Faculty Team
The Mentor Team at our Seller Incubation Center is highly experienced and professional. With years of teaching and coaching expertise, they possess deep insights into the operations and growth of TikTok Shop. We provide end-to-end support for your store—from initial strategic planning to ongoing management—offering expert guidance and assistance every step of the way.

Linson
CTO, Incubation Center for Top Sellers
8 years of cross-border e-commerce experience
Former Shopee Certified Instructor
Multi-million dollar seller in Southeast Asia's cross-border e-commerce market
Founder of the TikTok Shop Top Seller Incubation Center

Jiang Caijun
Full-Stack Operations Expert
Deep expertise across domestic e-commerce, short-video live streaming, and TikTok cross-border full-stack operations.
Proven track record in launching hit products, optimizing video/live conversion rates, and executing multi-region, multi-site global strategies.
Mastery of overseas traffic acquisition loops, precision operations across diverse categories, and seamless integration of domestic and international resources.
Skilled in cross-border product selection, traffic growth tactics, brand incubation, and empowering merchants through online-offline synergy—building a comprehensive ecosystem for cross-border merchant growth.

Xu Lin
University Lecture Hall Expert
6 years of cross-border e-commerce experience; expert at university lectures and head of industry-university collaboration.
Proficient in operating platforms such as Shopee and TikTok Shop. Led multiple teams to develop hands-on courses, serving tens of thousands of sellers.
TikTok Shop practical instructor. Created a proven method for new sellers to generate orders quickly. Expert in product selection, influencer collaboration, supply chain setup, and student mentoring. Frequently invited to speak at industry summit forums.

Lin Wu
Head of Self-Managed Project Department
Head of Self-Operated Project Department; Co-founder of the Mega-Seller Incubation Center.
20 years of entrepreneurial experience, 7 years in cross-border e-commerce;
2015 years transitioning from offline to online retail, 2017 years onboarding onto Shopee for cross-border operations;
2023 years expanding into TikTok Shop with a focus on Southeast Asia.
Expertise in domestic product sourcing, brand internationalization, and end-to-end execution of marketing campaigns.

Ye Zhiqiu
TikTok Shop Southeast Asia: Practical Operations Guide
Co-founder of the Top Seller Incubation Center and a hands-on TikTok Shop Southeast Asia operations expert. With 7 years of frontline cross-border e-commerce experience, transitioned from Shopee in Southeast Asia to TikTok Shop, mastering product selection, optimization, influencer collaboration, paid traffic, and store scaling strategies. Specialized in end-to-end execution for Chinese brands going global.

Huihui
Brand Globalization Lead
Brand expansion specialist with 5 years of experience in cross-border e-commerce. Proficient in operating and managing multi-platform ecosystems including TikTok, Shopee, and Lazada. Expert in digital marketing strategy, campaign planning, and driving sales surges during key overseas holidays.

Ning Ying
Senior E-commerce Operations Mentor
6+ years of e-commerce hands-on experience across Taobao, Douyin, JD.com, Amazon, and TikTok Shop. Successfully empowered 1500+ domestic and international merchants.
Managed short video projects for self-media accounts, scaling from 0 to 1, with daily views exceeding 1 million.
Expert in helping beginners achieve rapid order growth within 0-1 days and build multi-store matrices. Incubated 2000+ high-performing sellers; mentored student stores generating 4000+ orders per day.
